Privacy Policy
Your privacy is important to us. This policy explains how Marketing Impact Ltd collects, uses, and protects your personal information.
Last updated: December 2024
Data Protection
We comply with GDPR and international privacy standards
Your Rights
You have full control over your personal data
Secure Storage
Industry-standard encryption and security measures
1. Information We Collect
Personal Information
When you interact with our website, we may collect the following types of personal information:
- Contact Information: Name, email address, phone number, and postal address when you fill out forms or contact us directly
- Communication Records: Details of correspondence, support requests, and service inquiries
- Service Preferences: Marketing preferences, service interests, and communication choices
Automatically Collected Information
We automatically collect certain information when you visit our website:
Technical Data
- • IP address and location data
- • Browser type and version
- • Operating system information
- • Device identifiers
Usage Analytics
- • Pages visited and time spent
- • Click patterns and navigation
- • Referrer URLs and search terms
- • Download and interaction data
2. How We Use Your Information
Service Delivery
We use your information to provide and improve our marketing services:
- • Processing service requests and inquiries
- • Delivering marketing campaigns and strategies
- • Providing customer support and technical assistance
- • Managing project communications and updates
Business Operations
Your information helps us operate our business effectively:
- • Processing payments and managing contracts
- • Conducting market research and analysis
- • Improving our services and website functionality
- • Ensuring compliance with legal obligations
Marketing Communications
With your consent, we may send you marketing communications about our services, industry insights, and special offers. You can opt out of these communications at any time by:
- • Clicking the unsubscribe link in any email
- • Contacting us directly at [email protected]
- • Updating your preferences in your account settings
3. Information Sharing and Disclosure
We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:
Service Providers
We work with trusted third-party service providers who assist us in operating our business:
- • Cloud hosting and data storage providers
- • Email marketing and communication platforms
- • Payment processing services
- • Analytics and website optimization tools
All service providers are contractually bound to protect your information and use it only for specified purposes.
Legal Requirements
We may disclose your information if required by law or in response to valid legal processes, such as:
- • Court orders or legal subpoenas
- • Regulatory investigations or compliance requests
- • Protection of our rights, property, or safety
- • Prevention of fraud or illegal activities
Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the business transaction. We will notify you of any such changes and provide options regarding your data.
4. Data Security and Protection
Encryption
All data transmission is protected with industry-standard SSL/TLS encryption
Secure Storage
Data is stored on secure servers with regular security audits and updates
Access Control
Strict access controls ensure only authorized personnel can access your data
Security Measures
We implement comprehensive security measures to protect your personal information:
- • Regular security assessments and penetration testing
- • Multi-factor authentication for system access
- • Employee training on data protection and security
- • Incident response procedures and breach notification protocols
- • Data backup and disaster recovery systems
While we strive to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we continuously update our security measures to maintain the highest level of protection.
5. Your Rights and Choices
Under applicable data protection laws, you have several rights regarding your personal information:
Right to Access
You can request a copy of the personal information we hold about you and details about how we process it.
Right to Rectification
You can request correction of inaccurate or incomplete personal information.
Right to Erasure
You can request deletion of your personal information in certain circumstances.
Right to Restrict Processing
You can request limitation of processing of your personal information in certain situations.
Right to Data Portability
You can request transfer of your personal information to another service provider.
Right to Object
You can object to processing of your personal information for direct marketing purposes.
How to Exercise Your Rights
To exercise any of these rights, please contact us using the following methods:
Email:
[email protected]Phone:
+44 20 3129 1465We will respond to your request within 30 days and may require verification of your identity for security purposes.
6. Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your browsing experience and analyze website usage.
Types of Cookies We Use
Essential Cookies
These cookies are necessary for the website to function properly and cannot be disabled.
Analytics Cookies
Help us understand how visitors interact with our website by collecting anonymous information.
Marketing Cookies
Used to deliver relevant advertisements and track the effectiveness of our marketing campaigns.
Managing Your Cookie Preferences
You can control and manage cookies in several ways:
- • Browser settings: Most browsers allow you to control cookies through their settings
- • Cookie consent tool: Use our cookie banner to manage your preferences
- • Third-party tools: Opt-out of targeted advertising through industry programs
Please note that disabling certain cookies may impact the functionality of our website.
For more detailed information about our use of cookies, please refer to our Cookie Policy.
7. International Data Transfers
Your personal information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for such transfers.
Adequacy Decisions
We transfer data to countries with adequate data protection laws as determined by relevant authorities.
Standard Contractual Clauses
We use EU-approved standard contractual clauses for international data transfers.
8. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this privacy policy, unless a longer retention period is required or permitted by law.
Retention Periods
- • Active Customers: Throughout the business relationship and for 7 years after termination
- • Marketing Contacts: Until you unsubscribe or request deletion
- • Website Analytics: 26 months for Google Analytics data
- • Support Inquiries: 3 years for reference and quality assurance
9. Children's Privacy
Our services are not directed to children under the age of 16, and we do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child under 16, we will take steps to delete such information promptly.
Important: If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at [email protected].
10. Changes to This Privacy Policy
We may update this privacy policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by:
Notification Methods
- • Email notification to registered users
- • Prominent notice on our website
- • Updated "Last modified" date
Your Options
- • Review updated policy terms
- • Adjust privacy preferences
- • Contact us with questions
We encourage you to review this privacy policy periodically to stay informed about how we protect your information.
11. Contact Information
If you have any questions, concerns, or requests regarding this privacy policy or our data practices, please contact us:
Marketing Impact Ltd
Business Hours
Data Protection Officer
For specific data protection inquiries, you can also contact our Data Protection Officer directly at [email protected]
Supervisory Authority
If you are not satisfied with our response to your privacy concerns, you have the right to lodge a complaint with the relevant supervisory authority:
UK Information Commissioner's Office (ICO)
Website: ico.org.uk
Phone: 0303 123 1113
This privacy policy is part of our commitment to transparency and data protection.